Preparing for a Post-COVID Business World

Gordon Eberwein
2 min readJun 9, 2020

To say that the COVID-19 pandemic has affected businesses is an understatement. It’s affected businesses of all kinds in dramatic ways, from the largest job-loss records in American history to gigantic changes in the stock market. Things will probably never go back to the way they once were, and businesses will need to adjust to the new normal. The good news is that there are things you can do now as a business owner to prepare for these changes. Here are just a few to keep in mind.

First of all, telecommuting is almost certainly going to increase. Many businesses have fought the remote working trend, but once they were forced to embrace it, they found that remote employees could be just as efficient as those who show up at the office every day. Telecommuting all but eliminates travel time and even the need for physical office space, so it could even help a business’s overhead costs. Now that people have gotten a taste for working from home, they might demand to do so even when it’s no longer necessary.

As more employees are working remotely, cybersecurity will become an even greater concern. The surge of remote employees during the COVID-19 outbreak has led to an increase in data breaches and other cyberattacks, so businesses can expect to spend more on updating their infrastructure to avoid these incidents. That might sound like a condemnation of telecommuting, but it is more a sign of the current times. Even if telecommuting won’t be an option for many of your employees, a look at your own cybersecurity is going to be in your best interests in a post-COVID world.

Businesses can also expect their websites to be much more important than before. People were already getting used to doing just about everything online, but it’s become the norm during these past few months. Business websites should always be updated frequently with the latest digital tools and features even if they have a brick-and-mortar location that will open up soon. If you don’t want your business to be left behind, adjust your budget to include a new website that makes it easy for your clients to contact you, order products, or otherwise do business remotely. It’s going to be a big part of the new normal, so it’s best to prepare for it now.

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Gordon Eberwein

Gordon Eberwein is a distinguished entrepreneur, executive leader, and innovator. Outside of work, he is passionate about travel and food. gordoneberwein.org/.